Senior Manager, Partnerships (Influencer & Affiliate), Strategy & Design

San Diego, CA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead influencer partnerships and campaign programs for multiple accounts, guiding strategy, content, and measurement across creators and social channels.

  • Architect and own influencer strategy and content across key accounts.
  • Must-have: 5-6 years of agency experience in influencer/creator marketing and PR with direct program ownership.
  • Standout: Experience leading direct reports and cross-functional collaboration with clients and teams.

Job Description

Responsibilities

  • Architect and oversee paid and organic influencer/creator marketing strategy for all key accounts including awareness initiatives supporting brand tentpoles, as well as, consideration pushes to aid priority retailer moments.
  • Manage and lead all partnership programming across clients, owning all aspects of the process including talent sourcing, contracts, negotiations, content briefing and final delivery of content.
  • Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications setting and tracking KPIs across influencer initiatives, using data to guide strategy and optimize performance.
  • Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
  • Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action.
  • Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant. Writing inspiring creative briefs and collaborating with influencers and creators to produce authentic, engaging content that feels native to each platform.
  • Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail focuses.
  • Utilize influencer/creator analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming.
  • Partner with brand and media AORs to champion partnership programming as a strategic channel within integrated campaigns.
  • Collaborate with PR partners to align influencer and press moments, amplifying launches and key cultural moments.

Requirements

  • 5-6 years of relevant Agency experience in communications, influencer/creator marketing and PR or related roles including direct experience owning and operating high-growth influencer/creator programs.
  • Excellent interpersonal skills, specifically a capacity for collaboration.
  • Expert problem solving, prioritization, and decision-making capabilities.
  • Strong skills to lead and collaborate with individuals having diverse priorities and goals.
  • Proven leadership in guiding and effectively communicating with peers and team members.
  • Excellent capability in self-drive, motivation, and emotional management.
  • Experience in managing direct reports.
  • Great at building relationships with clients and prospects.
  • Innovative thinker.
  • Proficient in relevant platforms needed (i.e.: CreatorIQ)

Preferred

  • Entrepreneur mind focused on growing current client relationships and new business.

Benefits

  • Health, dental, and vision
  • PTO
  • 401K matching
  • Summer Fridays
  • Wellness and commuter benefits
  • Work with a fun, consultative team of experts
  • Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Front Row logo

Front Row

3.8 Glassdoor

Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite. We bridge brand building and business performance across every platform with Amazon as the core engine of conversion, and deliver end-to-end D2C strategy, design, and development to grow beyond marketplaces.Today’s commerce isn’t linear; it’s looped, layered, and always-on. Forty percent of Amazon branded searches start off-Amazon, 36% of sales are influenced by off-Amazon ads, and TikTok drives Amazon search more than Google. That’s why we design connected systems where every interaction fuels the next, every signal triggers a response, and growth compounds across the commerce ecosystem.At the center is Catapult, our proprietary intelligence platform integrating best-in-class data partners to connect signals from marketplace performance, demand shifts, consumer cohorts, and competitive activity. Signals become insights, insights reveal opportunities, and opportunities turn into strategies, executed in real time to keep brands ahead.Our first growth engine, Brand Equity & Demand Generation, combines the depth of a strategy and creative agency with the agility of a content studio and the reach of a full growth offering across performance marketing, creators, influencers, and more. We create ideas, assets, and activations that boost organic visibility, traffic, and sales on Amazon.Our second growth engine, Conversion & Scale on Amazon, covers every major model: 1P Management, 3P Management, and 3P Distribution in the US, UK, and EU, supported by tailored distribution strategies. From operational excellence to retail media mastery, we make Amazon a growth engine, not just a sales channel.Nothing is possible without our teams. We create pathways for growth, learning, and opportunity so our people can thrive, amplify impact, and help shape the future.Welcome to Front Row. Welcome to Connected Commerce.

Founded in 2012
New York, New York, USA
426 employees (170 in marketing)
59% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
43.4K
Monthly Google Ads Budget
$40.9K
Traffic Source Mix
Search
45.3%
Direct
44%
Referral
6.3%
Social
2.9%
Paid
1.3%

Headcount Trend

Current headcount: ~426

Marketing Team

Marketing Team Size
126 (30% of company)
Median Career Experience
9 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2024
    Private Equity

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