Responsibilities

• Own the end-to-end marketing strategy for partnership-driven revenue initiatives
• Translate partnership opportunities into clear acquisition, conversion, and retention plans
• Build and execute integrated campaigns that drive partner-sourced pipeline and revenue and report on the success of those campaigns to our partners and internal team members
• Identify new growth opportunities within existing and prospective partner relationships
• Define and manage the journey from partner lead to customer
• Partner with Sales and RevOps to ensure clear handoffs, attribution, and follow-up processes
• Optimize conversion rates across the funnel through messaging, targeting, and campaign improvements
• Develop programs to drive activation, adoption, and expansion for partner-sourced customers
• Work closely with the Director of Partnerships to align on priorities, partner tiers, and joint go-to-market plans
• Collaborate with Marketing (demand gen, content, lifecycle) to execute campaigns and programs

Requirements

• 5 to 8+ years of experience in marketing, with a strong preference for partner marketing, growth, or demand generation
• Proven ability to own and execute complex, cross-functional initiatives
• Experience working closely with partnerships, sales, and product teams
• Strong understanding of funnel metrics, lead lifecycle management, and revenue attribution
• Excellent project management and organizational skills
• Ability to balance strategic thinking with hands-on execution
• Strong communication and stakeholder management skills

Benefits

• 401(k) Employer Match
• Medical, dental, life, and disability insurance offerings
• Hybrid Schedule – In office T/Th (Arizona employees) or Remote
• Flexible Time Off
• 13 Paid Holidays