Responsibilities

• Develop and execute the annual AWS co-marketing plan, including campaigns, field events, and executive engagements.
• Build and maintain deep relationships with AWS partner marketing, ISV Accelerate, and field teams.
• Drive AWS Marketplace pipeline through targeted co-sell campaigns, private offer activation, and committed spend programs.
• Activate AWS Partner Development Funds strategically, maximizing ROI and maintaining compliance.
• Work with cloud GTM and partner sales teams to align programs to active co-sell priorities and territory plans.
• Participate in forecast calls, QBRs, and pipeline reviews as an accountable marketing owner.
• Own execution of joint programs, including integrated campaigns, AWS Marketplace listings, solution briefs, and webinars.
• Collaborate with product marketing to ensure AWS-specific messaging reflects the platform narrative and buyer problems.
• Develop content and enablement assets that AWS field teams will use, built around their selling motion.
• Define, track, and report on KPIs aligned to partner sales outcomes, including pipeline, co-sell wins, and Marketplace revenue.

Requirements

• 6+ years in partner marketing, alliance marketing, or cloud GTM in enterprise technology.
• Deep, hands-on AWS experience: direct work within or alongside APN, ISV Accelerate, AWS Marketplace, or AWS co-sell programs.
• Proven track record of co-marketing programs that generate pipeline and influence revenue.
• Strong grasp of AWS partner economics: PDF/co-op funding, Marketplace fee structures, co-sell incentives, and ISV tiering.
• Experience collaborating across field sales, product marketing, and alliance business development in a matrixed environment.

Preferred

• Background in cybersecurity or a security ISV that co-sells through AWS.
• Familiarity with AWS Partner Central (ACE), CPPO, and Marketplace SaaS/private offer mechanics.
• AWS certification (Cloud Practitioner or above) and working knowledge of AWS security services.