Senior Manager, Paid Media

New York City, NY (Hybrid)

$91K/yr – $110K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel client strategy and delivery, turning complex data into actionable plans that drive agreed outcomes while leading a growing team and staying ahead of industry and technology shifts.

  • Multi-channel Leadership: Shape and oversee paid search, paid social, programmatic, and video plans plus quarterly business reviews.
  • Client Partnership & Data Strategy: Guide reporting and build toward a data-led approach that informs decisions and demonstrates impact.
  • Team & Thought Leadership: Develop the team, nurture talent, and translate industry advances into client-ready guidance.

Job Description

Responsibilities

  • Focus on management of client's strategic objectives while leading multi-channel tactical activation.
  • Develop a deep understanding of each client’s business and guide client reporting delivery while building towards a more advanced data-led strategy.
  • Drive successful client outcomes and build trust through oversight of flawless multi-channel ad delivery and optimizations.
  • Support strategic external relationship development across client organization and agency partnerships.
  • Lead the development of complex multi-channel marketing plans which may include, but are not limited to paid search, paid social, programmatic display and video.
  • Lead advancement of the client relationship through oversight of more complex deliverables including quarterly business reviews and strategic POVs.
  • Lead a team of employees to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
  • Support agency development by contributing to new business needs and collaborating across teams for internal projects.
  • Analyze complex data sets across systems to provide meaningful insight with the goal of actionable next steps.

Requirements

  • 5+ years’ experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video.
  • 1+ years experience managing direct reports.
  • Proven ability to produce innovative media plans and go-to-market strategies for complex clients.
  • Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
  • Analytically minded - you aren’t afraid to dig in to troubleshoot issues and you’re always thinking about ways to improve in order to drive retention of clients.
  • Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • Excellent team player with strong collaboration skills.
  • Has a positive attitude and can-do mentality to drive teams forward.
  • Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
  • Consistently demonstrates behavior in line with January Digital’s core traits.
  • Experience working with creative and development teams to produce and iterate digital assets preferred.
  • U.S. citizenship or permanent residency is required for this position.

Preferred

  • Experience working with creative and development teams to produce and iterate digital assets preferred.

Benefits

  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
  • Hybrid work policy that allows employees to divide time between in-office and remote work (minimum 5 days per month in Dallas or NYC offices)
January Digital logo

January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful client marketing organizations. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times and Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Kendra Scott.

Founded in 2011
New York, New York, USA
101 employees (26 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
29.7%
Direct
45.6%
Referral
7.1%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
26 (26% of company)
Median Career Experience
9 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

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