Own regional BMT marketing strategy to drive demand, value messaging, and cross-functional execution for capital equipment, disposables, and services.

• Coordinates marketing strategy and activities for the Blood Management Technology (BMT) franchise, including sales enablement, customer engagement, clinical value development, pricing execution and operational plans
• Analyze the customer base and pinpoint responses to evolving trends and shifts in demand, ensuring successful execution of product line strategies
• Develop regional go-to-market strategies for capital equipment, disposables, software and services that meet Annual Operating Plan objectives
• Collaborate with HCP Marketing in developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• Lead effective and comprehensive communication to internal and external stakeholders and utilize a multi-channel approach to communicate marketing messages to clinical and economic customers
• Work closely with other functions, participate in/lead cross functional project teams as required
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions
• Takes primary lead on crafting regional strategies for new product, sales programs, end-of-service plans and operating income initiatives

• 10+ years marketing experience in biotech, pharmaceutical, healthcare software or other areas of life sciences, with a proven record of building marketing plans and engagement with sales teams
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency
• Bachelor’s degree required

• Previous In Vitro Diagnostic (IVD) experience in a marketing, sales, or clinical setting strongly preferred
• Bachelor’s degree required, MBA a strong preference

• a 401(k) with up to a 6% employer match and no vesting period
• an employee stock purchase plan
• “flexible time off” for salaried employees
• accrual of three to five weeks’ vacation annually (based on tenure) for hourly employees
• accrual of up to 64 hours (annually) of paid sick time
• paid and/or floating holidays
• parential leave
• short- and long-term disability insurance
• tuition reimbursement
• health and welfare benefits

• The Base Salary Range For This Role Is $124,300.00-$211,700.00/Annual
• Incentives may also be provided as part of Haemonetics’ employee compensation
• For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms
• For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms
• Employees may also be eligible to participate in the Company’s long-term incentive plan, with eligibility and target amount dependent on the role

• AskHR@Haemonetics.com
• 1-781-348-7777 (hours: Mon-Fri, 7:30 a.m. – 5 p.m. ET)

• Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing a suite of innovative medical products and solutions for customers, to help them improve patient care and reduce the cost of healthcare.
• Our technology addresses important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services