• Support the marketing leadership team in strategy formulation, planning, and priority setting.
• Drive the annual planning process in partnership with segment marketing teams.
• Manage strategic priorities and assess their implications on the marketing budget.
• Oversee the transition of strategic projects into execution, collaborating with cross-functional teams.
• Prepare executive reports and contribute to cross-functional presentations and updates.
• Consolidate annual marketing planning activities into a single streamlined view and communication cadence.
• Provide thought leadership on opportunities for process improvement and operational excellence.

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• 8+ years of experience in marketing technology, business transformation, or marketing operations, with at least 3 years in a leadership or people management capacity.
• Deep hands-on experience with lifecycle marketing platforms such as Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Acoustic, including migration planning and platform rationalization across complex enterprise environments.
• Demonstrated ability to lead large-scale MarTech transformation programs from business case through execution, including vendor assessment, architecture design, and cross-functional stakeholder alignment.
• Experience managing program budgets in the $10M+ range and coordinating with systems integrators or consulting partners (e.g., Publicis Sapient, Deloitte, Accenture).
• Strong working knowledge of the broader marketing technology ecosystem including CDPs (Adobe RT-CDP, Segment, mParticle), CMS/DAM platforms, offer management systems, and measurement/attribution frameworks.
• Familiarity with enterprise data governance principles and how data quality, consent management, and identity resolution underpin effective lifecycle marketing.
• Experience defining and evolving marketing operating models, including workflow design, creative production processes, and the integration of AI/automation into campaign execution.
• Track record of driving measurable efficiency gains — whether through headcount optimization, cycle time reduction, or campaign volume scaling — while maintaining or improving quality and compliance.
• Proven ability to build compelling executive narratives and present transformation roadmaps to SVP/C-suite audiences, translating technical architecture decisions into business outcomes and financial impact.
• Comfortable operating in matrixed organizations where influence without direct authority is essential.

• MBA or advanced degree in a related field preferred.
• Experience in financial services, fintech, or payments is a strong plus.
• Background working with agile delivery methodologies and familiarity with Jira, Confluence, or similar tools for program management is preferred.

Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.