Senior Manager, Marketing Strategy

Somerville, MA (On-site)

$140K/yr – $200K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data driven strategy and cross functional impact with a focus on segmentation, modeling, and fast decision making.

  • Own data driven decision making: turn analytics into action for growth and cross functional alignment.
  • Structure analysis & build data driven models: create scalable decision frameworks and forecasting.
  • Cross functional collaboration: partner with executives and teams across international markets to drive prioritized wins.

Job Description

Responsibilities

  • Drive data-driven decision-making.
  • Optimize marketing strategies.
  • Provide valuable insights to support our growth objectives.
  • Demonstrate a deep understanding of customer segmentation and targeting.
  • Collaborate across cross-functional teams in a fast-paced, international, high-growth environment.
  • Structure analysis & build data-driven models.

Requirements

  • 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10.
  • Experience in industry research and customer segmentation
  • Experience working with executive leaders and are willing to debate and push back
  • Are able to structure analysis & build data-driven models
  • Have a growth mindset. Don’t mind trying new ideas and learn fast
  • Have an ownership mentality and get things done
  • Use AI tools fluently in your daily work, held to the same quality bar as your own

Preferred

  • Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
  • Engineering, manufacturing or related experience is a big plus
  • MBA preferred, not required

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011
Somerville, Massachusetts, USA
707 employees (56 in marketing)
48% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
922.2K
Monthly Google Ads Budget
$25.8K
Traffic Source Mix
Search
54.2%
Direct
36.4%
Referral
4.9%
Social
3.7%
Paid
0.8%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size
36 (5% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$253.7M
Last Raise
Series E, 5 years ago