Responsibilities

• Guides the team and external creative partners to elevate MCTS to increase ridership across advertising, website, digital storytelling, social media, PR, internal communications channels, community outreach, sponsorships, events, and promotional materials. Develop plans and manage the annual marketing communications plan.
• Assists in development of departmental and team SMART goals
• Assists in communications with the media regarding MCTS positions, policies, and events; participates in interviews with media representatives often with limited time to prepare. Acts as company spokesperson as needed
• Fields and analyzes rider research to identify customer pain points and opportunities throughout the customer journey.
• Supports the Business Services team to promote fare sales programs (business and university clients) and advertising programs with increased revenues annually.
• Builds internal relationships to serve departmental needs ensuring a cohesive approach to communicating company-wide initiatives and accomplishments.
• Collaborates with Finance and leads marketing programming to expand the WisGo fare collection system to transit agencies across Wisconsin. Continuously improves customer experience with the mobile app that provides riders with fare payment and Real-Time bus tracking and route planning.
• Collaborates with Service Development to understand how quarterly service changes are created to develop and lead robust marketing communications campaigns to inform passengers via digital channels and community meetings.
• Collaborates with IT to communicate internal priorities, understand the interconnection of available technologies in transit, and continuously improve the digital experience.
• Collaborates with HR, Transportation and Maintenance on workforce communications and recruitment advertising.

Requirements

• Bachelor’s degree in marketing, advertising, journalism, public relations or a related field required. M.B.A. or other advanced degree preferred.
• Ten (10) years of related professional experience required.
• Five (5) years of management experience required.
• Experience in project management techniques, including budgeting, scheduling, scoping, goal and KPI development, and quality control. A track record of on-budget, on-time, and within scope project delivery.
• Knowledge of advertising, marketing, PR, internal communications, and issues management principles and best practices.
• Knowledge of current advertising and marketing trends.
• Knowledge of the political process at local, state and federal levels.
• Knowledge of customer experience best practices.
• Skilled in computer operations, presentation software and mobile applications.
• Skilled writer and speaker with strong ability to communicate effectively, concisely, and logically.

Preferred

• MBA or other advanced degree preferred
• Experience as a spokesperson or public information officer that successfully represented an organization in front of news media and with the public preferred