Responsibilities

• Develop and lead regional marketing strategy with clear goals for student recruitment, teacher recruitment, and community brand awareness.
• Partner with the Director of Enrollment and the Director of Talent to analyze data and optimize campaigns based on conversion metrics.
• Oversee marketing budgets to ensure investments yield strong enrollment and hiring returns.
• Lead paid media efforts (e.g., digital, radio, billboard) and track impact on application generation and brand growth.
• Manage all regional social media accounts and content calendar.
• Supervise media interns and provide coaching in social media storytelling, brand alignment, and field coverage.
• Oversee the KIPP Jacksonville website and drive content updates aligned to family and teacher-facing priorities.
• Lead digital newsletters and email campaigns for prospective families, staff, and community partners.
• Write and distribute regional internal newsletters and updates in coordination with executive leadership.
• Develop external messaging, including press releases, media statements, op-eds, and donor-facing communications.

Requirements

• Bachelor’s degree
• Minimum of 3 years of professional experience in marketing, communications, or a related field
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Exceptional written, visual, and verbal communication skills
• Proficiency in social media platforms, email marketing tools, and CMS/web management
• Comfort with graphic design tools (e.g., Canva, Adobe Creative Suite, PowerPoint)

Preferred

• Experience in a nonprofit, charter school, or mission-driven organization
• Understanding of brand strategy and storytelling in educational or equity-focused settings
• Familiarity with photography, video editing, or content management systems

Benefits

• Individual health benefits (including medical, dental and vision)
• 403(b) retirement program with a company match
• All staff members receive individualized support and professional development