Responsibilities

• GM Partnership & Performance Communication
• Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
• Lead weekly operational intelligence cadences, fed back to central marketing
• Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
• Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
• Build productive working relationships with all assigned GMs, including disengaged ones
• Attend Integrated Business Planning sessions with your regional RVP
• Performance Reporting & Spend Transparency
• Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive.
• Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel

Requirements

• 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication. Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred.

Preferred

• Service Agency or industry partner experience preferred.
• Experience with Service Titan preferred.

Benefits