Responsibilities

• Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the US Customer Optimization team.
• Investigate and resolve deliverability issues as they arise.
• Adhere to a production schedule to ensure accurate and timely delivery.
• Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and senior leadership on an ongoing basis.
• Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis.
• Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes.
• Understand Governance and Compliance requirements as they relate to legislation.
• Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM).
• Provide post reporting and analysis.
• Monitor campaign performance and metrics.
• Provide strategic direction based on industry best practices and trends.
• Understandings of database marketing and CRM programs and procedures (Database Marketing).
• Automate data flow between existing databases and marketing automation platform.
• SQL experience is an asset.
• Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN-SPAM compliance.
• Execute processes to ensure compliance with regulations.
• Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
• Identifying areas of concern to be completed or escalating as needed to leadership.
• Document key processes and ensure proper controls are in place.

Requirements

• An undergraduate degree in computer science or recognized equivalent
• 5 - 10 years of experience as an HTML developer with SFMC experience – journey builder, automation studio, AdStudio, Interact, etc.
• Mandatory leadership experience (i.e. technical or direct reports)
• Strong knowledge of email development best practices
• Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder’s feedback, and communicate issues found and solutions clearly
• Excellent data analysis, problem-solving and troubleshooting skills

Preferred

• Experience and/or familiarity with UNICA suite including Journey, Interact, and Deliver is a plus
• ADVERTISING Studio/Data Cloud Ad Audiences an asset
• AMPScript coding experience (or similar) is preferred
• Strong email HTML development skills and AMPScript coding experience (or similar) required

Benefits

• health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans
• BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.