Responsibilities

• Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools
• Owning data extension structure, management, and best practices across all campaigns and business units
• Managing list imports, data hygiene, and variable field mapping to keep data clean and accurate across sources
• Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows and advanced segmentation strategies
• Overseeing data extracts and delivery schedules, along with dynamic sender profile setup across brands and business units
• Managing integrations between Salesforce platforms and other marketing technologies
• Leading platform upgrades, new feature adoption, and system optimization initiatives
• New client onboarding and configuration
• Owning platform contracting and billing
• Establishing and maintaining best practices and accessibility for email campaigns

Requirements

• 7+ years of experience in marketing automation with 3+ years in a management role
• Deep, hands-on expert-level proficiency in Salesforce Marketing Cloud, gained across multiple client or business-unit environments, not a generalist email background — you've lived inside data extensions, Automation Studio, and Journey Builder, and you're just as comfortable in the weeds of a configuration as you are talking strategy
• Strong working knowledge of Pardot and Salesforce CRM
• Advanced knowledge of HTML, CSS, JavaScript, and AMPscript/SSJS
• Strong understanding of email deliverability, authentication protocols (SPF, DKIM, DMARC), and inbox placement optimization
• Experience with SMS marketing platforms and mobile messaging best practices
• Proven track record of successfully managing and developing technical teams
• Experience building training programs and upskilling team members in coding and automation platforms
• Strong coaching and mentoring abilities with a focus on technical skill development
• Ability to translate complex technical concepts for non-technical stakeholders

Preferred

• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer)
• Experience supporting multi-client or agency-side marketing programs
• Familiarity with enterprise B2C or B2B2C environments
• Experience with marketing attribution models and multi-touch campaign analysis
• Knowledge of API integrations and data management platforms
• Background in A/B testing methodologies and statistical significance
• Experience with privacy compliance and data governance in marketing technology

Benefits

• We offer Medical, Dental and Vision coverage with additional perks through third party vendors offering more virtual and in person care at your fingertips (must be in select locations)
• We offer paid Long-Term disability and Life Insurance
• HSA/FSA plans
• We offer varying voluntary benefits such as critical, hospital, pet coverage and much more
• Employee benefit education, campaigns and wellness opportunities
• 401k retirement matching and financial planning resources
• Education reimbursement
• Several EAP resources
• 12 paid holidays and PTO time
• Rewards, incentives and gamification for birthdays, Work-aversery's, professional and personal milestones, company involvement and kudos