Responsibilities

• Integrated demand strategy
• Develop the integrated new-logo demand strategy in partnership with the Director of Demand Generation.
• Translate company priorities into quarterly campaign themes, target audiences, account motions, offers, channel roles, and activation plans.
• Maintain a clear portfolio of priority campaigns and recommend when programs should be expanded, redesigned, paused, or retired.
• Identify demand gaps by segment, vertical, source, and buyer stage, then build coordinated responses across the marketing mix.
• Bring structure and focus to campaign planning so teams are working from one strategy rather than a collection of disconnected channel calendars.
• Account-based marketing and account prioritization
• Own Novara’s account-based marketing framework across 1:1, 1:few, and scalable account programs.
• Partner with Sales leadership and account executives to define target-account criteria, tiers, investment levels, and joint activation plans.
• Use ICP fit, intent, engagement, opportunity history, and account potential to prioritize where Marketing and Sales should focus.

Requirements

• 8 or more years of B2B marketing experience, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
• Experience marketing B2B SaaS or another complex solution with a consultative, multi-stakeholder sales process.
• Demonstrated success developing integrated campaign strategies that connect audience, message, channels, seller activation, and measurable business outcomes.
• Strong experience with account-based marketing, account tiering, intent signals, buying groups, and coordinated Marketing and Sales plays.
• Experience building vertical, industry, or segment-based go-to-market programs.
• Strong analytical judgment and the ability to translate performance data into clear priorities and investment decisions.
• Excellent communication, facilitation, briefing, and executive-presentation skills.
• Ability to lead complex work through influence in a distributed, cross-functional organization.

Preferred

• Experience with 6Sense or another account-intelligence platform.
• Experience using Salesforce and Marketo data to guide campaign and account decisions.
• Experience marketing environmental, health, and safety, operational risk, compliance, industrial technology, or vertical SaaS solutions.
• Experience marketing into manufacturing, construction, energy, utilities, mining, or other regulated and operationally complex industries.
• Experience supporting both commercial and strategic or enterprise sales motions.
• Experience using AI tools to accelerate research, planning, analysis, and campaign development.
• Interest in developing into a people leader as the function and team grow.