Own the NA influencer, PR, and cross-functional comms strategy with agency and retailer partners to drive coverage, launches, and measurable impact.

• Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking
• Manages relationships with influencers across macro to micro tiers on all social media platforms; Manages relationship with key agency partners
• Drives PR/ comms strategy for US region, ensuringconsistency in secured media presence
• Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
• Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
• Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution
• Leads briefing of agency partners
• Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
• Executes influencer and product seeding campaigns in accordance with agreed upon strategy
• Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts

Requirements

• 5⁃7 years of Influencer Marketing experience required
• Deep knowledge of Beauty Influencer space required
• Deep knowledge of Influencer reporting tools
• 5⁃7 years of PR experience preferred but not required
• Digital Marketing/Advertising experience preferred but not required
• Strong Presentation Skills
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
• Strong MS Excel and Powerpoint skills

Preferred

• 5-7 years of PR experience preferred but not required
• Digital Marketing/Advertising experience preferred but not required

Benefits

• The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.