Responsibilities

• Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking
• Manages relationships with influencers across macro to micro tiers on all social media platforms; Manages relationship with key agency partners
• Drives PR/ comms strategy for US region, ensuring consistency in secured media presence
• Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
• Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
• Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution
• Leads briefing of agency partners
• Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
• Executes influencer and product seeding campaigns in accordance with agreed upon strategy
• Partners with agencies to uncve r optimizations across influencer campaigns & comms efforts

Requirements

• 5-7 years of Influencer Marketing experience required
• Deep knowledge of Beauty Influencer space required
• Deep knowledge of Influencer reporting tools
• Strong MS Excel and Powerpoint skills
• Requires strong oral and written communication skills

Preferred

• 5-7 years of PR experience preferred but not required
• Digital Marketing/Advertising experience preferred but not required

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education-related programs
• paid holidays and vacation time
• many others