Senior Manager, Influencer Marketing

New York City, NY (Hybrid)

$95K/yr – $95K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the influencer program from strategy through execution, tying campaigns to revenue and growth; lead a small team and coordinate with cross‑functional partners to land creative, budgets, and compliant deliverables.

  • Growth & Execution: Develop and present influencer strategies across clients; forecast impact and align to business outcomes.
  • Team & Cross‑function: Manage and mentor juniors; collaborate with Dentsu teams and support new business efforts.
  • Optimization & Compliance: Review messaging, guide creative concepts, manage budgets and legal coordination, and track performance against revenue goals.

Job Description

Responsibilities

  • Serve as the primary day‑to‑day client contact for influencer marketing initiatives
  • Develop, present, and optimize influencer strategies across clients and categories
  • Forecast campaign impact and KPIs, tying performance to business outcomes
  • Review and guide creative concepts, messaging, and ongoing optimization
  • Manage and mentor junior team members, supporting development and growth planning
  • Support influencer negotiations, contracting, and legal coordination
  • Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
  • Analyze performance data and report on progress against client revenue goals
  • Identify process improvements and organic growth opportunities
  • Collaborate cross‑functionally across Dentsu and support new business efforts as needed

Requirements

  • 3 years minimum r elevant agency experience
  • Proven influencer marketing and project management experience
  • Hands-on experience with platforms such as CreatorIQ , Captiv8, or similar
  • Experience managing teams, budgets, and contracts
  • Strong communication , organization, and prioritization skills
  • Ability to manage multiple campaigns simultaneously with attention to detail
  • Growth-minded, collaborative, and accountable leadership style
  • Proficiency in PowerPoint, Word, and Excel
  • Comfortable working remotely, with flexibility to work from an office when needed

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
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dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
40

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