Responsibilities

• Develop comprehensive influencer strategies and campaigns for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives.
• Drive brand awareness, foster engagement and loyalty through influencer programs.
• Partner with influencer agency-of-record as the primary contact across campaigns end-to-end.
• Cultivate relationships with on-brand influencers and industry contacts to diversify Athleta’s creator community.
• Manage product seeding to engage and expand our creator network.
• Establish clear KPIs and benchmarks, report outcomes, and analyze performance.
• Contribute to Creator IQ and Tribe Dynamics management, tracking monthly performance and scaling objectives.
• Assist in developing and managing Influencer Marketing budgets aligned with strategic plans.
• Integrate paid media strategies into influencer campaigns to boost visibility and results.
• Stay current on trending content, conversations, and emerging social formats.

Requirements

• 8+ years of marketing experience with 5+ years in social and influencer marketing.
• 3+ years managing teams with a proven track record of collaborative leadership.
• Experience working with/ managing agencies and internal partners.
• Extensive experience building influencer marketing strategies and partnerships with key influencers.
• Strong analytical abilities with a track record of reporting and optimizing performance metrics.
• Proficient in budgeting and financial management for a department.
• Eager to thrive in a complex, matrixed organization and drive cross-functional change.
• Exceptional communication and interpersonal skills across multiple teams.
• Entrepreneurial spirit with ability to navigate ambiguity and infuse strategic thinking.
• Extensive knowledge of social platforms and influencer marketing trends.
• Ability to prioritize multiple projects in a fast-paced environment with shifting deadlines.

Benefits

• Merchandise discount: 50% off regular-priced items at Athleta and related brands; 30% off at Outlet.
• One of the most competitive Paid Time Off plans in the industry.
• Up to five “on the clock” volunteer hours per month.
• Extensive 401(k) with company matching up to 4% of base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.
• See more of the benefits we offer.
• For eligible employees.
• See more details in benefits section.
• Additional benefits may apply.