Responsibilities

• Own the GTM strategy for Mobile products and offers, including Liberty MiX, device bundling, Accessories and Value-added services.
• Lead execution across sales, marketing, digital, and CX teams to ensure smooth delivery and consistent messaging.
• Monitor market trends and performance data to identify risks and opportunities, deploying tactical responses as needed.
• Design and manage targeted initiatives (e.g., Silver Bullets, upgrade incentives, channel-specific promos).
• Partner with Product and Finance to align commercial actions with product evolution and financial targets.
• Track KPIs such as activations, churn, ARPU, and attach rate, and implement actions to optimize results.
• Support the integration of Postpaid offers into broader FMC propositions.
• Represent Postpaid commercial strategy in leadership reviews and strategic planning forums
• Other functions may be assigned.
• Supervisory responsibilities: Directly supervises a group and provides mentorship personnel in the Marketing Department. Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and handling workload; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Requirements

• Bachelor's degree in Business, Engineering, or related field required
• 5-8 years of experience in telecom, product marketing, commercial strategy, or strategy/management consulting required. At least 2+ as a manager/senior manager
• Experience developing sales/go-to-market strategy in Fixed or Mobile and building business cases, modeling competitive scenarios and developing process analysis is required
• Experience in pricing and developing commercial offers is highly desirable
• Bilingual (Spanish & English) with the ability to communicate orally and in writing.

Preferred

• Experience in pricing and developing commercial offers is highly desirable
• Bilingual (Spanish & English) with the ability to communicate orally and in writing
• Driven, forward-thinking individual with creative digital advertising solutions and working in a fast-paced environment
• Strong interpersonal and persuasion skills enable individuals to establish partnerships with senior leaders and across organizational lines
• Excellent written and verbal communication skills with demonstrated ability to present sophisticated technical information in a clear manner to peers, developers, and senior leaders.
• Experience with telecommunications or technology industries preferred.
• Fast learner and able to understand our products, services, offers, and packages to translate to media tactics that generate upsell and call to action.
• Attention to detail and ability to multitask.
• Skilled in collaborating with business and technical teams, leading solution design, development, and deployment across complementary teams.
• Proficient in business process analysis, modeling, and proactively addressing data quality issues.