Senior Manager, Group Brand Experience at Holley Performance | Nashville, TN

Senior Manager, Group Brand Experience

Nashville, TN (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive Holley’s master brand strategy and enterprise architecture across divisions to deliver cohesive, authentic enthusiast branding.

Own and evolve the Holley Group master brand strategy and architecture across master, power, and legacy brands.
Must-have: 8+ years in brand strategy within a multi-brand organization.
Standout: Experience leading cross-channel campaigns and executive storytelling.

Brand Strategy & Architecture
Own and evolve the Holley Group master brand strategy and positioning framework
Define and maintain enterprise brand architecture across master brand, power brands, and legacy brands
Develop and govern brand guidelines, voice standards, and visual identity systems
Partner with executive leadership to refine long-term brand narrative and strategic positioning
Ensure brand consistency and enthusiast authenticity across all divisions and customer touchpoints
Enterprise Campaign & Launch Brand Leadership
Lead brand direction and creative strategy fortop enterprise campaigns
Provide brand oversight and messaging alignment fortopproduct launches
Develop strategic campaign briefs in partnership with Divisions and GTM
Ensure cross-channel cohesion across paid, owned, earned, events, and digital experiences
Elevate priority launches and campaigns to reinforce power brand positioning
PR & Earned Media Strategy
Support evolution ofenterprise PR and earned media strategy

8+ years of experiencein brand strategy, integrated marketing, or brand leadership roles
Proven ability to define and operationalize brand architecture within a multi-brand organization
Experience leading integrated campaigns across paid, owned, earned, and experiential channels
Strong background managing PR and/or brand agencies
Demonstrated ability to influence cross-functional stakeholders without direct authority
Commercial acumen — comfortable aligning brand strategy with revenue and product priorities
Exceptional written and verbal communication skills, with the ability to shape narrative at the executive level
Prior experiencebuilding or utilizing Digital Asset Management Systems

Experience working in enthusiast-driven, performance, or lifestyle categories strongly preferred
Experience in a multi-division or portfolio brand organization
Exposure to DTC/eCommerce environments
Experience presenting to executive leadership

Competitive medical, dental, and vision coverage starting day one.
401(k) with company match
Paid time off and 9 paid holidays
Employee Assistance Program (EAP)
Company-paid life and short-term disability insurance
Employee discounts on Holley Performance Brands products, events, and partnerships
Education Assistance program