Responsibilities

• Lead Marketing Strategy: Across multiple titles, platforms and technologies, centered on the goal of driving engagement and retention of NBA 2K players.
• Define Positioning: Lead positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.
• Integrated Mobile Leadership: Oversee marketing strategy for NBA 2K’s Mobile portfolio, managing an Associate, responsible for executing against your vision and maintaining relationships with key mobile development studios.

Requirements

• Industry Insight: You bring a background in video game marketing across console, PC and mobile and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.
• People Management: You have proven experience leading and developing talent, with a focus on empowering direct reports to take ownership, navigate complex projects, and advance their careers.
• Stakeholder Management: You bring a track record of successfully navigating complex organizational structures, clearly communicating strategy to key stakeholders, and earning trust across teams, and multiple products.

Preferred

• Passionate about Gaming and Sports.
• Familiar with 2K IPs, including NBA and WWE among others.
• Experience working with developers and licensors.
• Travel required for Development Studio relationship & planning (Seattle).