Responsibilities

• Ecommerce Strategy & Revenue Optimization: Own ecommerce performance optimization initiatives focused on increasing online sales conversion and revenue growth
• Analyze digital acquisition funnels to identify friction points, drop-off trends, and optimization opportunities
• Partner with Digital Marketing teams to improve conversion rates, CAC, CPC, ROAS, and lead-to-sale performance
• Support forecasting and performance analysis related to ecommerce sales and customer acquisition trends
• Develop strategies to improve customer acquisition efficiency and maximize customer lifetime value
• CRM & HubSpot Ownership: Own and administer HubSpot CRM and Marketing Hub including audience segmentation, lifecycle stages, reporting, and integrations
• Partner with Online Marketing Strategy & Execution Manager to build necessary workflows and automations
• Build and optimize lifecycle marketing programs including lead nurture, onboarding, abandoned cart, retention, referral, upsell, and win-back campaigns
• Manage CRM governance, data integrity, compliance, and operational accuracy across customer communications
• Improve lead scoring, segmentation, personalization, and automation strategies within HubSpot

Requirements

• 7+ years of experience in ecommerce, CRM, lifecycle marketing, digital marketing, or performance marketing
• 3+ years of hands-on HubSpot administration and campaign management experience
• Proven track record driving ecommerce growth and improving marketing performance metrics
• Experience working closely with digital media buying teams and analytics functions
• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field
• Experience in telecommunications, broadband, subscription services, SaaS, or high-growth DTC environments strongly preferred

Preferred

• HubSpot certifications strongly preferred

Benefits

• We offer competitive pay, comprehensive health benefits, 401(k) with company match, and a supportive work environment where innovation and teamwork thrive.