Responsibilities

• Lead project execution efforts, implementing clients' brand strategies and digital best practices across all tactics (email, display, web, social, emerging platforms)
• Direct internal teams in the creation of innovative and strategic digital executions; provide oversight and quality assurance throughout asset creation including content, design, and development
• Evaluate, create, train, and optimize team & client adoption of AI-tools; establish best practices and process improvements that scale
• Direct project planning, MLR submission preparation, and delivery oversight; collaborate with account and project management teams to ensure alignment and on-time delivery
• Liaise with media teams to manage timing, deliver creative handoffs, and communicate creative placements
• Partner with Experience Strategy to drive performance analysis, establish KPIs, develop optimization recommendations, and build strategic insights that inform future campaign improvements.
• Serve as primary advisor to clients and internal stakeholders on digital best practices, and platform capabilities; provide strategic recommendations on complex projects and new opportunities
• Lead process optimization initiatives, documenting and scaling best practices across the organization using AI-tools to improve efficiency, quality, and repeatability
• Manage and cultivate strategic relationships with key clients, other agencies, and media partners; serve as escalation point for complex issues or opportunities
• Contribute to client presentations, strategic planning sessions, and business reviews; effectively communicate digital insights, recommendations, and performance outcomes

Requirements

• 5-8 years of experience in digital engagement, digital strategy, digital operations, or related field
• Experience in healthcare, pharma, or medtech marketing
• Strong strategic thinking combined with project activation excellence
• Deep familiarity with digital channels, platforms, and emerging technologies
• Excellent communication and stakeholder management skills
• Ability to influence across organizational levels and manage competing priorities
• Leadership orientation: collaborative, solution-focused approach with the ability to inspire and motivate teams toward excellence
• Experience with building and leading cross-functional teams in fast-moving environments

Preferred

• Knowledge of AI applications in marketing and digital operations
• Experience with project management tools and platforms
• Track record of process improvement and operational innovation