Own multi-channel demand-gen to build pipeline and ARR in an early-stage B2B environment.

• Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL/SQL and ARR goals
• Build pipeline with nurture flows and conversion paths
• Help evolve outbound messaging and ICP segmentation in partnership with Sales
• Turn high-touch programs (dinners, webinars, events) into pipeline
• Optimize landing pages and core product pages for conversion
• Collaborate with our designer to develop assets (ROI calculators, one-pagers, case studies)
• Implement A/B testing and improve conversion rates across forms and campaigns
• Build and maintain dashboards tracking full-funnel performance in HubSpot
• Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates
• Ensure lifecycle definitions and attribution are clean and aligned

• 4-8 years of B2B demand generation experience
• Experience at a Series A/B startup (or similar early-stage environment)
• Demonstrated ability to execute campaigns yourself — not just manage vendors
• Comfort working with technical or financially sophisticated buyers
• Strong analytical skills — you can build dashboards and interpret data without waiting on RevOps
• Experience with HubSpot (strongly preferred), CRM systems, and performance marketing tools
• A bias for action — you ship, iterate, and optimize
• Comfort operating without a large team or big budget

• experience marketing to finance, accounting, or ERP buyers
• supporting outbound teams
• experience in early-stage AI or automation categories