Responsibilities

• Build the Demand Center insights function
• Establish the insight operating model for the Global Demand Center, including how performance, funnel, market, account, audience, and journey evidence is collected, interpreted, shared, and translated into action.
• Define the recurring business questions the Demand Center should answer, including where demand is accelerating, where engagement is stalling, where funnel leakage is occurring, where audiences are over- or underperforming, and which motions warrant additional investment or intervention.
• Create repeatable approaches for moving from observations and data to diagnosis, recommendation, action, and measurable learning.
• Diagnose performance and funnel behavior
• Analyze performance across campaigns, programs, audiences, journeys, channels, regions, segments, platforms, and stages of the revenue funnel.
• Identify root causes behind changes in engagement, qualification, opportunity creation, pipeline progression, conversion, and revenue contribution.
• Surface funnel leakage, stalled progression, audience fatigue, underperforming journeys, content gaps, activation gaps, and other areas requiring intervention.
• Partner with Analytics, Revenue Operations, Marketing Operations, and functional leaders to validate findings and align on shared definitions, assumptions, and measurement approaches.
• Translate cross-functional evidence into business insight

Requirements

• 8+ years of experience in B2B demand generation, marketing analytics, revenue analytics, growth strategy, marketing operations, business strategy, or a related discipline.
• Demonstrated experience turning complex quantitative and qualitative data into business insights, strategic recommendations, and measurable action.
• Strong understanding of the B2B revenue funnel, including audience engagement, qualification, opportunity creation, pipeline progression, conversion, and revenue contribution.
• Experience analyzing performance across campaigns, audiences, journeys, programs, channels, regions, or segments.
• Proven ability to diagnose root causes behind performance changes and distinguish symptoms from underlying business drivers.
• Experience working with imperfect, fragmented, or incomplete data and developing a clear business point of view despite ambiguity.
• Strong executive communication and storytelling skills, including the ability to explain what changed, why it matters, and what action should be taken.
• Experience influencing senior stakeholders and cross-functional teams without direct authority.
• Experience partnering with Analytics, Revenue Operations, Marketing Operations, Sales, xDR, and demand-generation teams.
• Strong understanding of experimentation, measurement frameworks, funnel diagnostics, performance optimization, and business-case development.

Preferred

• Experience in enterprise B2B SaaS, cybersecurity, identity, developer platforms, or another complex technology category.
• Experience supporting account-based, product-led, customer expansion, and signal-led demand models.
• Experience combining structured performance data with qualitative evidence such as Sales feedback, customer research, market developments, account intelligence, campaign learnings, or call/conversation insights.
• Familiarity with buying-group analysis, audience scoring, attribution, funnel diagnostics, and signal-based prioritization.
• Experience with tools such as Salesforce, Marketo, 6sense, Common Room, Clay, Qualified, Tableau, Looker, Gong, or comparable GTM and analytics platforms.
• Experience supporting a global organization across regions, segments, product lines, and buyer groups.

Benefits

• benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.