Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions at DoorDash USA | New York, USA | $160K/yr – $235K/yr

Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions

New York, USA (On-site)

$160K/yr – $235K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle strategy for DoorDash’s New Verticals & Occasions, leading two teams and guiding campaigns across always-on and seasonal moments.

Must-have: 8+ years in lifecycle/CRM with 4+ years leading teams and hands-on with Braze/Iterable
Standout: proven cross-functional leadership from strategy to execution, with strong testing frameworks
Standout: end-to-end CRM ownership across onboarding, activation, retention, and cross-channel orchestration

Job Description

Responsibilities

Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns
Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance
Define how New Verticals lifecycle programs (onboarding, activation, frequency, retention) integrate with and amplify key seasonal moments
Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization
Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration
Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks
Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches
Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue
Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience
Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies

Requirements

8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement, with 4+ years managing high-performing teams
Proven ability to operate across both always-on lifecycle programs and high-stakes campaign moments, with strong attention to detail and execution under tight timelines
Track record of building and scaling CRM programs that drive measurable business outcomes across engagement, retention, and revenue
Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
Experience building consensus and strong relationships with cross-functional stakeholders across Product, Analytics, Marketing, and Operations
Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
Highly motivated, organized, and able to manage multiple workstreams with competing timelines
Passion for customer experience and increasing the value of customers