DoorDash USA

Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions

New York, USA (On-site)

$160K/yr – $235K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive lifecycle strategy for DoorDash’s New Verticals & Occasions, leading two teams and guiding campaigns across always-on and seasonal moments.

  • Must-have: 8+ years in lifecycle/CRM with 4+ years leading teams and hands-on with Braze/Iterable
  • Standout: proven cross-functional leadership from strategy to execution, with strong testing frameworks
  • Standout: end-to-end CRM ownership across onboarding, activation, retention, and cross-channel orchestration

Job Description

Responsibilities

  • Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns
  • Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance
  • Define how New Verticals lifecycle programs (onboarding, activation, frequency, retention) integrate with and amplify key seasonal moments
  • Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization
  • Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration
  • Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks
  • Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches
  • Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue
  • Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience
  • Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies

Requirements

  • 8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement, with 4+ years managing high-performing teams
  • Proven ability to operate across both always-on lifecycle programs and high-stakes campaign moments, with strong attention to detail and execution under tight timelines
  • Track record of building and scaling CRM programs that drive measurable business outcomes across engagement, retention, and revenue
  • Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
  • Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
  • Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
  • Experience building consensus and strong relationships with cross-functional stakeholders across Product, Analytics, Marketing, and Operations
  • Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
  • Highly motivated, organized, and able to manage multiple workstreams with competing timelines
  • Passion for customer experience and increasing the value of customers

Benefits

  • comprehensive benefits package to all regular employees
  • 401(k) plan with employer matching
  • 16 weeks of paid parental leave
  • wellness benefits
  • commuter benefits match
  • paid time off and paid sick leave in compliance with applicable laws
  • medical, dental, and vision benefits
  • 11 paid holidays
  • disability and basic life insurance
  • family-forming assistance

Salaries

Posted range

$160K/yr – $235K/yr

Taken straight from the job posting.

See all DoorDash USA salaries

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