Responsibilities

• Data Health Management & Quality Assurance
• Act as the local owner and key interface into global Data health governance, ensuring adoption of global standards while feeding back local market needs.
• Conduct regular audits to ensure CRM data accuracy, completeness, and compliance.
• Implement automated and manual data cleansing and validation processes.
• Track key data health KPIs aligned with global data governance principles.
• Establish and enforce global and local best practices for data entry, updates, and maintenance.
• Ensure all CRM activities comply with local and national regulatory standards and maintain alignment to global governance principles.
• Partner with IT, Privacy/Compliance, and Global teams to maintain compliance with HIPAA and other applicable privacy and security requirements (and GDPR where applicable).
• Collaboration, Training and Project Support
• Partner closely with Marketing and Analytics teams to understand campaign objectives and data requirements.

Requirements

• Bachelor’s degree in Information Systems, Business, Data Science, Marketing or related field.
• Proven 5-7 years of experience in CRM database management (Microsoft Dynamics 365, Salesforce, HubSpot, or similar).
• Strong analytical skills with experience in data reporting and visualization.
• Proven experience supporting marketing, retention, or lifecycle programs.
• Knowledge of data governance, compliance regulations, and best practices.
• Proficiency in SQL, Excel, and CRM & reporting tools.
• Experience with integrations with advertising platforms (ie, Meta, Google, etc.)
• Self-starter who is able to identify issues and solve quickly
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines simultaneously.

Preferred

• Experience with AI marketing tools
• A process-improvement and positive mindset