Senior Manager Content Strategy at Staples Inc. | Framingham, MA | $113K/yr – $156K/yr

Staples Inc.

Senior Manager Content Strategy

Framingham, MA (On-site)

$113K/yr – $156K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive Staples\' content strategy and governance, leading cross-functional initiatives to improve findability, conversion, and long-term growth across product categories.

Own and lead content strategy across Staples sites, coordinating style, taxonomy, and product attributes.
Must-have: 8+ years of e-commerce content leadership and proven multi-project delivery.
Standout: Experience aligning content with vendors and cross-functional teams to lift conversions.

Job Description

Responsibilities

Lead, develop, and manage content strategy that supports and extends business objectives, driving both short-term wins and long-term growth.
Challenge associates to become recognized leaders in online content for Staples websites, utilizing cutting-edge technologies and innovative approaches.
Analyze user behavior to evaluate and prioritize future content investments, ensuring our customers find what they need with ease.
Write, structure, and enforce style guides that showcase product benefits and set the tone for consistent, engaging content across product categories.
Partner directly with vendors to develop and maintain Staples content guidelines, identifying opportunities to enhance content, improve conversion rates, and fuel incremental sales.
Conduct competitive research to ensure content strategies deliver a best-in-class customer experience.
Influence and build consensus among multiple stakeholders, including Director-level leaders, on taxonomy, product attributes, and content development initiatives.
Work cross-functionally with Merchandising, Global Site Operations, SEO, and other internal teams to align and optimize process improvements.
Project management, including effective planning, coordination, and follow-through across all stakeholders.
Identify weaknesses in existing content and strategy through performance/KPI monitoring and propose improvement opportunities that drive business results.

Requirements

Strategic planning and project management skills, with strong organizational abilities and a proven track record of multitasking.
Deep knowledge of content best practices, with a passion for elevating Staples to be a leader in online content.
Ability to lead, persuade, and resolve conflict, fostering effective collaboration and communication with senior teams.
Experience managing deadlines for multiple projects simultaneously.
Superior attention to detail, independent work style, and confident decision-making skills.
Dynamic, forward-thinking professional with an exceptional record of success.
8 years or more work experience with demonstrated e-commerce experience.
Proficient in MS Office tools, with emphasis on Excel and PowerPoint.
Well-versed in content best practices.

Preferred

Bachelor’s Degree or equivalent work experience

Benefits

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

33K employees (2,692 in marketing)

www.staples.com