Responsibilities

• Lead content strategy across campaigns, product launches, and brand initiatives, ensuring alignment with business objectives and brand positioning.
• Translate brand strategy and business priorities into content frameworks that guide messaging across channels and touchpoints.
• Own and evolve the brand voice — taglines, scripts, manifestos, campaign copy, social, product, email — adapting to channel without losing its edge.
• Partner with cross-functional leaders in marketing, brand, and product to shape campaign narratives and align content with broader organizational goals.
• Develop campaign concepts that connect brand strategy to cultural moments, turning briefs into ideas that feel specific and alive.
• Lead brainstorms. Generate ideas and help others get to theirs.
• Write with visual awareness, collaborating with art directors to develop work where language and image are inseparable.
• Provide strategic direction and feedback to internal and external creative partners, holding the line on consistency and quality.
• Stay current on culture, platform behavior, and the conversations your audience is already having.
• Use performance insights to refine strategy and strengthen future work.

Requirements

• 6+ years in copywriting with strong campaign concepting experience. Agency background required.
• Demonstrated experience leading content strategy across multiple channels — not just executing copy.
• A portfolio with range: brand voice, social-first thinking, campaign work with real cultural resonance.
• Fluency across formats and platforms, including TikTok, Instagram, and YouTube.
• Visual literacy — you write to the image, not just the brief.
• A collaborative working style with the ability to move across creative, marketing, strategy, and brand without losing momentum.
• Ability to operate at a strategic level, influencing direction and aligning stakeholders.

Preferred

• Beauty, wellness, or CPG experience a plus

Benefits

• Hybrid work environment – join our El Segundo office on Tuesdays and Wednesdays
• Unlimited Paid Time Off, plus 17 holidays off per year
• Comprehensive Medical, Dental, & Vision insurance options, FSA, HSA, and Life & Accident Insurance
• Wellness & Support Resources including Employee Assistance Program (EAP), Legal Shield & ID Shield, Travel Assistance, Estate Guidance, Gym and Meditation programs, and more
• Pet Insurance
• Professional Development Resources
• Access to Murad products at-cost & employee gifts, as well as the larger Unilever Prestige Discount Marketplace (including Hourglass, Living Proof, Dermalogica, K18, Paula’s Choice, & Tatcha)
• A target annual salary range of $120,000 to $130,000, depending on experience, plus annual bonus