Senior Manager, Celebrity & Influencer Relations

New York City, NY (Hybrid)

$90K/yr – $130K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own influencer programs with a data driven backbone, tight budgets, and clear client alignment while mentoring teammates and staying ahead of industry trends.

  • Drive client aligned influencer programs from briefing to execution, including budgets and contracts.
  • Lead data driven influencer strategies using analytics to prove impact and shape tactics.
  • Build relationships, share knowledge, and maintain protocol adherence to scale programs.

Job Description

Responsibilities

  • Clear Communication: Communicate effectively with internal teams and clients regarding deal terms, project updates, and strategic initiatives.
  • Budget Management: Create and manage budgets and billing processes with accuracy and minimal oversight.
  • Strategic Planning: Develop and execute effective strategic plans with little to no edits or supervision, ensuring alignment with client goals.
  • Documentation Creation: Prepare lists, briefs, and recaps that require minimal edits, showcasing attention to detail and clarity.
  • Data and Analytics Expertise: Demonstrate a deep understanding of influencer data and analytics to inform strategies and measure campaign success.
  • Industry Authority: Actively engage in the influencer space, positioning yourself as an authority and staying updated on industry trends.
  • Organic Coverage Securing: Secure organic influencer coverage for clients through seeding, events, and other innovative approaches.
  • Creative Strategy: Demonstrate strategic, creative, and forward-thinking approaches to influencer campaigns.
  • Relationship Management: Cultivate strong relationships with influencers and identify new partnerships to expand client reach.
  • Protocol Adherence: Follow team protocols and approval processes diligently to ensure compliance and efficiency.

SHADOW

SHADOW is a creative marketing and communications agency with integrated disciplines across media relations, influencer marketing, experiential and event production, social media management and content development. Using these services, we shape insights and ideas into stories, animate stories into moments and engineer moments into movements.We are also connectors – we create inter-client synergies to maximize opportunity as well as leverage industry relationships for introductions, partnerships, business development and more. With a robust portfolio of brand campaigns, cross-categorical experience, and a deep rolodex of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations and hospitality groups. We are a New York-based agency, with a west coast presence made possible through our SHADOWest suite of services.

Founded in 2007
New York, New York, USA
324 employees (64 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
26.6%
Direct
53.4%
Referral
6%
Social
12.6%
Paid
1.3%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
24 (7% of company)
Marketing Roles Posted (Last 30 Days)
3