Responsibilities

• Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail
• Translate design and merchandising intent into compelling, elevated consumer-facing product storytelling that embodies rag & bone’s brand identity
• Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning
• Set seasonal product positioning architecture across all Menswear categories
• Integration into seasonal design process to influence early product briefs and line development with market, trend, and consumer insights
• Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center

• Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories
• Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions
• Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches
• Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts

• Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities
• Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams
• Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of progressive experience in brand or product marketing
• Proven success in developing and executing marketing strategies across multiple international markets
• Exceptional communication, and cross-functional collaboration skills
• Fluent in English; additional language skills are a plus
• Willingness to travel internationally up to 30% of the time
• Go getter; takes initiative, willing to roll up sleeves and jump right in

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k