Senior Manager, Brand Experience

New York, USA (Hybrid)

$101K/yr – $168K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own and lead high-impact events and premium gifting programs for a luxury brand-focused events function, delivering strategy, executive communication, and cross-functional execution.

  • Must-have: 7+ years in marketing, events, or hospitality with large-scale or VIP experience.
  • Standout: Demonstrated leadership of end-to-end events with cross-functional teams.
  • Standout: Experience in luxury or premium gifting and budget stewardship.

Job Description

Responsibilities

  • Support and execute a cohesive events strategy aligned with brand identity and messaging, while enhancing overall brand visibility
  • Build compelling, executive-ready decks and proposals for new initiatives that effectively communicate important information and recommendations to senior leadership and external stakeholders
  • Manage select local activations from concept to execution, building toward full ownership and accountability at every stage
  • Foster strong cross-functional relationships with internal teams — including VIP Marketing, Creative Studio, Loyalty, and Corporate — and external partners to drive seamless operations and flawless event execution
  • Develop comprehensive toolkits and frameworks that establish consistent standards across business functions, while coaching partner teams on best practices
  • Manage relationships with vendors, agencies, and partners to deliver high-quality events and experiences that reflect the FBG brand
  • Manage and support premium gifting initiatives that reinforce brand image and deepen relationships with key audiences
  • Oversee event budgets, maximizing impact through cost-effective solutions without compromising quality or brand standards; keep budgets and stakeholders updated in real time
  • Maintain a well-organized library of event recaps and photography, accessible to key stakeholders
  • Track and analyze event performance metrics to evaluate ROI and continuously refine future event strategies

Requirements

  • Bachelor's degree in Marketing, Hospitality, Business, or a related field preferred
  • Minimum of 7 years of experience in marketing, events, client engagement, hospitality, or corporate gifting
  • Proven track record of managing large-scale events and VIP experiences; luxury experience preferred
  • Experience building and leading a small team
  • Exceptional project management skills with the ability to manage multiple events simultaneously
  • Strong interpersonal and communication skills, with the ability to build relationships across all levels of an organization
  • Exceptional attention to detail with a creative approach to crafting meaningful events and activations
  • Proficiency in Google Suite, including Google Slides, with the ability to produce compelling presentation materials
  • High level of professional integrity and discretion when handling sensitive information
  • Ability to thrive in ambiguity, take initiative, and problem-solve proactively in a fast-paced, entrepreneurial environment where priorities evolve quickly
  • Team-first mentality with a relentless drive to deliver exceptional experiences and a desire to continuously raise the bar
  • Flexibility to work occasional evenings, weekends, and travel for events as required

Preferred

  • Luxury experience preferred

Benefits

Marketing Team

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