Responsibilities

• Own the health and accuracy of marketing tracking infrastructure, including pixels, conversion APIs, and event implementation across paid media platforms.
• Monitor and maintain pixel and event health across Meta, Google, TikTok, Amazon, and other acquisition channels.
• Ensure reliable event capture from the Shopify storefront through purchase and post-purchase activity, supporting both acquisition and lifecycle marketing use cases.
• Maintain consistent event taxonomy and UTM governance across marketing channels.
• Identify and resolve tracking discrepancies, signal loss, or data gaps that impact campaign optimization or marketing performance reporting.
• Support lifecycle and CRM teams by ensuring key customer events and marketing signals flow correctly into CRM platforms.
• Lead technical integrations with media and commerce partners including Google, Meta, Amazon, and TikTok Shop.
• Implement and manage server-side tracking and conversion API integrations to improve signal reliability and measurement accuracy.
• Oversee integration between Shopify, analytics platforms, CRM systems, and paid media tools to ensure consistent data capture and attribution.
• Partner with vendors and platform teams to implement new tracking capabilities, integrations, and measurement improvements across the marketing stack.
• Partner with analytics teams to ensure reliable data flow into attribution, analytics, and reporting platforms.
• Maintain documentation of tracking architecture, integrations, and implementation standards.
• Act as the technical bridge between growth marketing strategy and the infrastructure required to execute and measure it.
• Support launches of new marketing channels, commerce partners, and growth initiatives by ensuring proper tracking and measurement from day one.

Requirements

• 6–8+ years of experience in ad operations, marketing technology, or performance marketing infrastructure.
• Strong experience working with DTC Shopify brands and modern e-commerce acquisition stacks.
• Deep familiarity with pixel implementation, UTM governance, event tracking, and conversion APIs across major platforms (Meta, Google, TikTok, Amazon).
• Experience managing integrations between Shopify, paid media platforms, and core marketing technology systems.
• Working knowledge of CRM and lifecycle marketing platforms (such as Klaviyo, Braze, Salesforce Marketing Cloud, or similar) and how customer event data flows into those systems.
• Familiarity with analytics and attribution platforms such as Google Analytics, Looker, Triple Whale, Northbeam, or similar performance measurement tools.
• Understanding of marketing data architecture, including how event data moves between Shopify, ad platforms, analytics tools, and customer data systems.
• Strong grasp of marketing attribution, signal loss challenges, and data quality in performance marketing environments.
• Ability to diagnose tracking issues and data discrepancies and work across marketing, engineering, and analytics teams to resolve them quickly.
• Comfortable balancing technical implementation with marketing strategy and performance objectives.

Benefits

• a comprehensive benefits suite
• an annual bonus opportunity
• an employee stock purchase plan
• a 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• employee perks & discounts
• training & career development
• generous PTO