Responsibilities

• Design, establish, and manage Xero's global account-based marketing strategy.
• Drive the multi-year strategic vision for 1-to-Many, 1-to-Few, and 1-to-1 ABM programmes.
• Build an automated, AI-powered marketing engine aligned with outbound sales to generate a high-performing pipeline.
• Hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels.
• Influence multi-million dollar outcomes, optimise campaigns, and evolve performance indicators across all contact levels.
• Transition the global ABM motion into a scalable AI-enabled engine using Clay, Claude, Unify, and AirOps.
• Re-evaluate and rework the end-to-end programme to target an audience of over 150k prospects.
• Refine attribution and tracking within Salesforce across leads, contacts, and accounts for clear ROI visibility.
• Manage and guide the development of the current ABM Manager within the team.