Requirements

• 6 or more years of experience in CRM, lifecycle, marketplace growth marketing, or a related discipline, with demonstrated experience owning a program or channel from strategy through execution.
• Proven ability to take broad or ambiguous business goals and independently translate them into clear strategies, testable hypotheses, execution plans, and launched programs.
• Deep hands on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or a comparable platform, including building sophisticated segmentation and journey logic.
• Strong analytical skills with experience developing testing plans, interpreting cohort and funnel performance, building or working with dashboards, and using data to make decisions.
• Demonstrated ability to operate independently, prioritize effectively, and own outcomes without requiring highly specified briefs or day to day direction.
• Experience partnering effectively across functions such as Sales, Product, Analytics, Data, and customer or advisor experience teams, with the ability to influence without formal authority.
• Excellent written communication skills and strong judgment around developing messaging for distinct audience segments.
• Active experience using AI tools in your work and a thoughtful perspective on how AI can improve lifecycle marketing strategy, execution, and personalization.

Preferred

• Experience in travel, hospitality, or a supply side marketplace serving providers, hosts, advisors, independent operators, or similar audiences.
• Experience mentoring marketers or directing the work of specialist partners.
• Experience using SQL or working hands on with analytics and dashboarding platforms such as Looker or Amplitude.

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance