Responsibilities

• Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys
• Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
• Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
• Size and estimate potential project impact on CAC, revenue, and other KPIs
• Help build and execute against a hypothesis-driven testing roadmap for owned journeys
• Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
• Uplevel the team’s processes and documentation of journeys
• Maintain and improve reporting dashboards, in partnership with Analytics
• Partner with Creative team to build visually seamless, highly engaging touchpoints
• With the wider business, share plans, results, learnings, and best practices

Requirements

• 4+ years experience in lifecycle marketing
• A proven track record at driving measurable results toward KPIs
• Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
• Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
• A strong understanding of statistical testing principles within CRM
• Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
• A self-starter who sees challenges as opportunities and is a creative problem-solver
• Hands-on experience in Iterable is a must
• Excellent written and verbal communication skills
• Highly driven and results-oriented work ethic

Preferred

• Bonus if you’ve worked with a CDP (we use HighTouch)

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources