Responsibilities

• Develop comprehensive content strategies in collaboration with campaign managers, leveraging audience insights, campaign goals, and business objectives to create end-to-end, data-driven strategies
• Create detailed content recommendations on formats (videos, blogs, social posts, interactive tools) and distribution channels tailored to target personas
• Drive innovation by proactively identifying emerging content trends, channel features, and new formats to keep strategies competitive and aligned with industry advancements
• Collaborate cross-functionally with campaign managers, product marketers, creative directors, and digital leads to ensure consistent, connected content implementation
• Partner with creative leads to champion differentiated, engaging messaging and CTAs that resonate with customer needs at each funnel stage
• Monitor campaign performance data and engagement metrics to provide actionable insights and refine strategies for continuous improvement
• Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets
• Contribute to and maintain content playbooks documenting best practices and learnings

Requirements

• 12+ years of experience in marketing, content strategy/creation, channel strategy, campaign management, or related roles within B2B SaaS or technology
• Proven success designing and executing multi-channel, persona-driven content strategies that drive measurable business results
• Experience leveraging or thinking critically about integrating AI into work processes, workflows, and decision-making
• Exceptional leadership and cross-functional influence skills
• Strong ability to prioritize and execute in a fast-paced environment
• Expertise in data-driven decision-making and performance analysis
• Passion for AI, innovation, and experimenting with new tools and ideas

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.