Senior Influencer Strategist

New York City, NY (Hybrid)

$86K/yr – $105K/yrSenior Level5+ years expFull time

Posted 13 hrs ago

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Job Summary

Own and shape end-to-end influencer programs, from strategy and creator relations to cross-channel activation, while guiding client communications and mentorship.

  • Architect influencer strategies aligned with client goals
  • Lead influencer relations and negotiations
  • Bridge paid, earned, owned to amplify content across channels

Job Description

Responsibilities

  • Architect end-to-end influencer strategies aligned with client business goals, Integrated Agency Team (IAT) priorities, and emerging cultural trends.
  • Lead end-to-end influencer relations, overseeing partner identification, vetting, outreach, contract negotiation, creative briefing, and content reviews.
  • Bridge paid, earned, and owned channels to amplify creator content across the broader marketing ecosystem.
  • Manage campaign budgets and licensing rights, to make the most of every asset.
  • Serve as a primary client counselor for influencer initiatives, leading communications, strategy presentations, and campaign roadmaps.
  • Build deep relationships with top-tier creators, talent managers, and influencer networks.
  • Coach and mentor junior team members, elevating their skills in influencer relations, campaign management, and strategic thinking.
  • Partner with our Analytics team to synthesize campaign performance into actionable insights and strategic narratives.
  • Track the pulse of creator culture, translating emerging platforms, tools, and social shifts into proactive client opportunities.

Requirements

  • 5–6 years of dedicated influencer experience in an agency or in-house environment.
  • Proven track record executing end-to-end influencer programs with measurable brand impact.
  • Leadership experience, with a passion for mentoring direct reports (1–2 team members).
  • Deep fluency across paid, owned, and social ecosystems, with experience navigating IAT collaboration.
  • Strong negotiation skills across talent contracts, usage rights, and agency vendors.
  • Analytical mindset, with the ability to turn complex campaign data into compelling client stories.
  • Bachelor’s degree or equivalent practical experience.

Preferred

  • Hands-on experience with influencer management platforms (e.g., CreatorIQ).
  • Deep passion or experience working with CPG brands.
  • A track record of spotting subcultures and trend shifts before they hit the mainstream.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $86,000- $105,000
MBOOTH DESIGN LTD logo

MBOOTH DESIGN LTD

MBOOTH DESIGN LTD is a design company based out of 42 Huddersfield Rd, Barnsley, United Kingdom.

Barnsley, England, GBR
1 employees

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