Senior Hubspot CRM Specialist

Newton, MA (Unknown)

$120K/yr – $135K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive the HubSpot strategy across Marketing, Sales, and Service Hubs, building governance, processes, and integrations to support growth and cross-functional initiatives.

  • Own HubSpot strategy, governance, and roadmap across hubs.
  • Translate business needs into scalable CRM solutions with cross-functional partners.
  • Improve data quality, reporting, and customer journeys to impact revenue.

Job Description

Responsibilities

  • Own the HubSpot strategy and roadmap, serving as the subject matter expert across Marketing Hub, Sales Hub, and Service Hub while ensuring the platform supports business growth objectives.
  • Lead CRM governance and optimization, establishing scalable standards for data architecture, automation, user permissions, lifecycle management, and platform administration.
  • Design and enhance CRM processes, including segmentation, lead scoring, pipeline management, workflow automation, and customer journey orchestration to improve conversion and customer engagement.
  • Drive enterprise-wide data quality and integrity, implementing governance practices, data validation, cleansing, deduplication, and user adoption strategies.
  • Develop actionable reporting and business intelligence, leveraging HubSpot and Power BI to provide visibility into pipeline performance, marketing effectiveness, customer lifecycle metrics, and revenue impact.
  • Partner with Sales, Marketing, Customer Service, and Digital teams to translate business requirements into scalable CRM solutions and prioritize platform enhancements.
  • Lead the evolution of the HubSpot ecosystem, evaluating new capabilities, managing integrations with e-commerce and marketing technologies, and recommending improvements that create measurable business value.

Requirements

  • 5+ years of experience in CRM, Revenue Operations, Marketing Operations, Sales Operations, or a related discipline, including significant hands-on ownership of HubSpot in a complex business environment.
  • Deep HubSpot expertise, including administration and optimization of Marketing Hub, Sales Hub, and Service Hub, with experience building workflows, reporting, segmentation, automation, and integrations.
  • Strong analytical capabilities, including experience with Power BI, CRM reporting, customer journey analysis, and translating data into business recommendations.
  • Experience influencing cross-functional stakeholders, establishing best practices, driving adoption, and serving as a trusted advisor on CRM strategy and operations.
  • Bachelor's degree in Business, Marketing, Analytics, or a related field, plus experience supporting e-commerce, digital customer journeys, or integrated marketing and sales technology ecosystems.

Benefits

  • We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
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Pantone

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About Pantone and the Pantone Color Institute:Pantone is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Threads, TikTok, and Twitter.

Founded in 1963
Carlstadt, New Jersey, USA
438 employees (84 in marketing)
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