Responsibilities

• Independently analyze, troubleshoot, and resolve Meta Pixel inconsistencies affecting campaign measurement and attribution.
• Configure, optimize, and maintain tracking implementations using Google Tag Manager (GTM) without requiring application code changes wherever possible.
• Implement and validate Meta Pixel events, Custom Conversions, and Meta Conversion API (CAPI) integrations.
• Ensure accurate implementation and tracking of key marketing events including Page View, View Content, Add to Cart, Initiate Checkout, Purchase, Lead, and custom business events.
• Review GTM container architecture, data layer implementation, triggers, variables, and tags to identify optimization opportunities.
• Perform end-to-end testing and quality assurance using GTM Preview Mode, Meta Events Manager, GA4 DebugView, browser developer tools, and network inspection tools.
• Monitor event accuracy, deduplication, attribution consistency, and overall data quality across Meta and Google marketing platforms.
• Partner directly with client marketing, analytics, and technical teams to understand business objectives and recommend scalable tracking solutions.
• Translate business and marketing requirements into robust measurement and tagging strategies.
• Document tracking architecture, event taxonomy, implementation standards, and operational best practices.