Senior Growth Marketing Manager at Paylocity | USA | $125K/yr – $165K/yr

Paylocity

Senior Growth Marketing Manager

USA (Remote)

$125K/yr – $165K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own a scalable paid and inbound growth engine with cross-functional partners to drive pipeline and revenue.

Define spend and investment plans across paid search, social, programmatic, and retargeting, with a formal experimentation playbook.
Link channel spend to funnel metrics and work with Finance, Acquisition and Website teams to hit quarterly and annual targets.

Job Description

Responsibilities

Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies.
Build models linking channel spend to lead flow, pipeline, and revenue.
Partner with Finance to set spend levels to achieve quarterly and annual targets.
Guide strategy across paid search, paid social, programmatic, and retargeting to maximize growth.
Identify high-impact opportunities, optimize inbound programs, and collaborate with Finance, Acquisition, and Website teams.
Define investment with growth plans and outcomes; track AI-powered search and discovery impacts.
Run structured experiments to adapt acquisition strategy and document learnings in an experimentation playbook.

Requirements

Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required
10+ years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing
Advanced Excel/Sheets skills for financial modeling and forecasting
Hands-on experience in Google Ads, LinkedIn Campaign Manager, Meta Ads, DSPs, and retargeting platforms
Strong analytics skills: attribution, funnel metrics, and statistical significance testing
Proficiency with Power BI, Tableau, GA4, Salesforce, and HubSpot
Channel expertise across paid search, paid social, programmatic, and retargeting
Ability to balance efficiency (CAC, CPL) with pipeline growth objectives
Familiarity with AI-driven search and emerging digital discovery trends
Experience driving measurable pipeline growth through paid and inbound strategies

Preferred

MBA or advanced degree preferred
experience presenting to executive stakeholders and influencing investment decisions with data-driven storytelling
experience in B2B SaaS or HR/Payroll/Workforce tech industries
proven ability to lead cross-functional initiatives across Marketing, Sales, Finance, and Product teams

Benefits

medical, dental, vision, life, disability, and a 401(k) match
career development opportunities
perks that support employees and their families and finances

Paylocity

3.7 Glassdoor

Paylocity (NASDAQ: PCTY) is an award-winning provider of cloud-based HR, payroll and spend management software solutions. At Paylocity, we’re more than a leading HR, payroll, and spend management technology provider—we’re a company driven by a simple truth: People matter most. Since 1997, we’ve been partnering with organizations to create workplaces where employees thrive, and businesses excel. From our thousands of team members to the millions who use our platform, caring is in our DNA. For more information, visit www.paylocity.com.

Founded in 1997

Schaumburg, Illinois, USA

6.7K employees (169 in marketing)

www.paylocity.com

67% recommend to a friend

76% CEO approval