Senior Growth Marketer, AI Connectors at HubSpot | USA | $95K/yr – $142K/yr

Senior Growth Marketer, AI Connectors

USA (Remote)

$95K/yr – $142K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the AI connector growth program across major platforms and ecosystems, driving end-to-end ownership from awareness to activation in AI-driven discovery.

Growth Strategy: Own the AI connector growth across ChatGPT, Gemini, and future ecosystems to boost awareness and new customer acquisition.
Activation & Onboarding: Build onboarding programs that help users discover via AI channels realize value quickly.
GTM & Partnerships: Partner with Product Marketing, Product, Engineering, and Partnerships to launch new connectors and coordinate go-to-market efforts.

Job Description

Growth Strategy: Develop and execute the growth strategy for HubSpot's AI connector portfolio to drive awareness, adoption, and customer acquisition across AI platforms such as ChatGPT, Gemini, and future connector ecosystems.
Activation & Onboarding: Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.
GTM Coordination: Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new connector capabilities and coordinate go-to-market initiatives.
Content Strategy: Develop and scale AEO and content strategies that strengthen HubSpot's authority across AI ecosystems, increasing how frequently and accurately HubSpot is recommended within AI-generated experiences.
Distribution Strategy: Identify, test, and scale distribution strategies across web content, affiliate programs, partner ecosystems, and marketplaces to increase HubSpot's visibility and acquisition through AI-driven discovery.
Experiments & Optimization: Design and execute experiments that improve discoverability, engagement, and conversion across AI-driven acquisition channels.
Measurement Frameworks: Establish scalable measurement frameworks for AI-native acquisition channels and define how success is measured across emerging distribution surfaces.
Competitive Monitoring: Monitor competitor activity, platform changes, AI ecosystem trends, and evolving connector experiences to identify new growth opportunities and help position HubSpot as a leader in AI-powered customer acquisition.

5+ years of experience in growth marketing, content strategy, demand generation, SEO, AEO, or related acquisition-focused marketing roles.
Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes.
Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search.
Experience developing content strategies that improve discoverability, authority, and customer acquisition.
Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives.
Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist.

Experience with product-led growth (PLG) motions tied to organic acquisition channels.
Experience running AI discoverability, entity optimization, or structured content experiments.
Experience marketing products within AI, marketplace, ecosystem, or integration-driven businesses.
Experience leveraging AI tools and platforms to develop, optimize, or scale content and acquisition programs.

HubSpot

3.9 Glassdoor

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Amsterdam, Berlin, Bogota, Dublin, Ghent, London, Madrid, Paris, San Francisco, Singapore, Sydney, Tokyo and Toronto. To learn more about HubSpot, visit www.hubspot.com and to join our team, visit www.hubspot.com/careers

Founded in 2006

Cambridge, Massachusetts, USA

12K employees (1,531 in marketing)

hubspot.com

69% recommend to a friend

80% CEO approval