Responsibilities

• Develops and implements OU -level integrated marketing programs.
• Develops the business case, strategies, budgets, executions, measurement , and ongoing enhancements to meet the company's reputational and growth objectives .
• Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation , and activation efforts.
• Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
• Utilizes omni-channel marketing models incorporating paid, owned, earned , and shared content strategies.
• Develops reputational KPI's, listening tools , and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
• Leverages insights to strengthen programs and build new strategies.
• Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.
• Reporting to the Sr. Director, Global Integrated Marketing, this role spans strategy creation to flawless execution , with an emphasis on building brands and developing integrated marketing programs that drive growth while fostering future marketing leaders.

Requirements

• Minimum of 7 years of relevant experience (integrated marketing, marketing communications or agency experience) with 5+ years of managerial experience, or advanced degree with a minimum of 5 years of relevant experience
• Position is based in Lafayette, Colorado

Preferred

• Experience in developing and managing integrated marketing campaigns and compelling multi-media content.
• Strong program management skills and adept at leading cross functional teams at a global level
• Strong editorial skills in English
• Healthcare industry and/or medical device experience preferably in med-surgical space
• Ability to self-navigate in a complex, matrixed environment across business units and with sales organizations and engage stakeholders accordingly
• Strong analytical skills with ability to build businesses cases to secure funding
• Knowledge of WorkFront or similar project management system
• Knowledge of Veeva Promomats or similar regulated approval system

Benefits

• Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , and Simple Steps (global well-being program).
• The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
• Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan.