Responsibilities

• Develop and implement comprehensive Integrated Marketing strategies aligned with overall business growth objectives, with a strong focus on user acquisition, investor growth, and engagement.
• Develop channel partner go-to-market strategies and co-marketing programs, leveraging a deep understanding of acquisition channels, in-app resources, trading/investment products, and retail investor journeys.
• Develop and execute integrated marketing campaigns across branding, performance marketing, influencer marketing, 3rd-party partnerships, and social media, with tailored messaging and value propositions for different partner and investor segments.
• Leverage a strong understanding of financial markets, investment products, and retail investor behavior to inform marketing strategies, campaign development, audience targeting, and growth opportunities.
• Manage multi-channel marketing budgets, track campaign performance and ROI, and provide data-driven insights and recommendations for continuous optimization.
• Analyze market trends, investor behavior, and competitor activities to identify new growth opportunities and inform marketing strategies.
• Collaborate closely with cross-functional and acquisition marketing teams to ensure consistent messaging, brand representation, and execution across all customer touchpoints.
• Ensure all marketing initiatives comply with applicable regulatory requirements and internal policies.

Requirements

• Bachelor's degree in Marketing, Business, Finance or a related field; MBA preferred.
• 5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
• Proven track record of developing and executing successful channel marketing strategies
• Experience with Digital marketing / Influencer Marketing / Brand Marketing / Social Media Marketing
• Experience with financial services marketing and familiarity with regulatory requirements.
• Strong personal investment experience and a deep understanding of financial markets, particularly stocks, ETFs, and options. A strong passion for investing and demonstrated ability to understand and engage with retail investors is highly preferred.
• Strong strategic thinking, planning, and problem-solving abilities.
• Strong analytical and data-driven decision-making skills, with the ability to translate data and insights into actionable marketing strategies.
• Strong understanding of financial markets and investment products, with hands-on investing and trading experience. Frequent traders, active investors, and options traders with a strong understanding of retail investor behavior are highly preferred.
• Strong communication and cross-functional collaboration skills, with the ability to work effectively in a multicultural and matrixed organization.

Preferred

• MBA preferred.
• Experience with Digital marketing / Influencer Marketing / Brand Marketing / Social Media Marketing

Benefits

• What We Offer:
• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.