Responsibilities

• Drive execution of global product marketing strategy across key product lines
• Translate product and consumer insights into compelling positioning and messaging
• Support disciplined, ROI-driven product launches
• Enable strong regional execution through clear frameworks and collaboration
• Contribute to building scalable product marketing processes and best practices
• Lead go-to-market planning and execution for new product introductions and major line extensions
• Develop product positioning, messaging, and value propositions grounded in consumer and competitive insights
• Partner with Product Management, Brand & Creative, and Growth teams to bring cohesive launch plans to life
• Support development and execution of global product narratives and messaging architecture
• Contribute to product launch planning, ensuring alignment with investment priorities and business goals

Requirements

• 7–10+ years of experience in product marketing
• Proven experience leading go-to-market execution for product launches
• Strong foundation in product positioning, messaging, and storytelling
• Experience working cross-functionally with Product Management, Brand & Creative, and Growth teams
• Analytical mindset with the ability to translate data into actionable insights
• Strong communication and stakeholder management skills

Preferred

• Experience operating in a global or multi-region environment is a plus
• Familiarity with eCommerce and digital retail environments, including Amazon