Senior Global Product Marketing Manager at Integra LifeSciences | Princeton, NJ | $125K/yr – $173K/yr

Integra LifeSciences

Senior Global Product Marketing Manager

Princeton, NJ (On-site)

$125K/yr – $173K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the global product marketing portfolio across multiple medical devices, steering NPD, pricing, and lifecycle decisions with cross functional rigor and field-facing execution.

Own the product marketing plan and lifecycle from concept to market introduction with cross functional teams.
Drive competitive analysis, positioning, and literature to push line extensions and revenue growth.
Collaborate with engineering, regulatory, and field teams to ensure on time launches and strong sales support.

Job Description

Responsibilities

Leads development of global product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
Develop product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
Collaborates with regional partners to ensure high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.

Requirements

Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred; 8+ years experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.
Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets
Medical device or pharmaceutical sales experience preferred
Operating room and Neuro Intensive Care Unit product/technology experience preferred.
Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
Demonstrated project management and excellent written and verbal communication skills are necessary
Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
Strong interpersonal skills and coaching skills at the employee and management levels
A demonstrated capacity for strategic thinking, planning, marketing and product development
Average travel requirement is approximately 30%

Integra LifeSciences

2.9 Glassdoor

Integra LifeSciences is a global medical technology leader dedicated to restoring lives. Headquartered in Princeton, New Jersey, we are advancing transformational care through impactful innovation in neurosurgery and tissue reconstruction, specialized fields that demand exceptional expertise and precision. Our portfolio of highly differentiated gold-standard products and solutions is built on decades of clinical evidence and trusted by healthcare professionals to improve patient outcomes. For the latest news and information about Integra and our products, visit www.integralife.com.

Founded in 1989

Princeton, New Jersey, USA

3.9K employees (69 in marketing)

www.integralife.com

36% recommend to a friend

46% CEO approval