Responsibilities

• Market Analysis and Research: Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape. Utilize market insights to inform product development strategies and ensure alignment with market demands.
• Pricing, Placement, and Promotion: Develop pricing strategies that maximize product profitability while remaining competitive in the market. Determine optimal product placement strategies to reach target customers effectively. Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion.
• Go-to-Market Strategy: Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels. Coordinate cross-functional teams to execute product launches successfully and drive adoption.
• Product Lifecycle Management: Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement. Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs.
• Alignment and Visibility: Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing. Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization.
• Stakeholder Collaboration: Collaborate with product managers, audience marketers, sales teams, and customer support to gather insights and feedback for product development. Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions.
• Project Management: Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively. Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards.
• Strategic Decision-Making: Make data-driven decisions based on market research, customer insights, and business goals. Develop long-term strategic plans for product marketing that align with the company's overall objectives.
• Technology Trends: Stay informed about emerging technologies and industry trends that impact product marketing. Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Minimum of 8 years of experience in product marketing, preferably in the consumer tech or healthcare sector.
• Proven experience leading growth for consumer brands and digital products in global markets, with a deep understanding of diverse market dynamics and customer needs.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable strategies.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams.

Preferred

• MBA preferred

Benefits

• comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
• Flexible Time Off (FTO)
• 11 paid holidays plus 3 floating days
• 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.