Lead the global marketing alliance relationship, global marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for the Microsoft Cloud. Understand partner’s business, plans, and objectives in partnership with global and field Partner Development Managers and Partner Marketing Managers to ensure alignment of GTM activities and marketing plans and deliver tangible impact and progress against such goals. Lead and influence the creation of ‘better together’ messaging, demand generation strategy, event marketing, and end-to-end GTM win formulas that connect marketing and sales tactics. Ensure KPIs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions’ sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested. Leverage global investments to contribute to globally scalable partner marketing best practices to optimize Global System Integrator (GSIs) partner’s impact at regional and area levels, including working with regional Partner Marketing Managers to drive alignment on strategy and execution. Leverage AI, technical, and industry expertise to become a thought leader and trusted advisor for assigned partner portfolio and GSIs in general. Land and lead the creation of new marketing capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through partner. Contribute to a thriving team of “frontier” partner marketers who embrace AI to build and implement new marketing strategies, tactics, and operational processes to improve business outcomes, partner experience, and partner marketing success.