Own end-to-end content programs for financial services clients, shaping narratives across thought leadership, website, and social assets while coordinating with Strategy and Creative teams and leading vendor collaboration.

• Content Ownership: Drive long- and short-form assets and ensure alignment with client goals, audience personas, and brand voice.
• Freelance & Collaboration: Onboard, manage, and review external writers to maintain quality and strategic fit.
• Findability & Ideation: Apply AI-aware SEO insights to content, participate in brainstorms, and present ideas effectively.