Senior Field Marketing Manager, East Coast, US

USA (On-site)

$136K/yr – $200K/yrSenior Level7+ years expFull time

Posted 3 days ago

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Job Summary

Own regional field marketing strategy and execution to drive pipeline and revenue for AMER, shaping programs across events, partners, and audiences, with end-to-end execution and measurable outcomes.

  • Lead regional strategy and market prioritization
  • Own end-to-end program execution and optimization
  • Drive measurement and data-informed improvement

Job Description

Responsibilities

  • Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.
  • Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.
  • Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.
  • Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.
  • Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop.
  • Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.
  • Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.
  • Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.
  • Bring clear recommendations to leadership on where to invest, what to test, and how to improve regional field performance over time.

Requirements

  • 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.
  • A track record of leading in-person and virtual programs that drive pipeline and revenue growth.
  • Experience building programs for executive and practitioner audiences.
  • Strong relationship-building skills and the ability to earn trust quickly across sales, marketing, vendors, and external partners.
  • Sound judgment on program mix, audience strategy, and where to invest time and budget for the greatest impact.
  • A creative mindset paired with strong execution, follow-through, and measurable results.
  • Comfort operating in a fast-paced environment where some processes are still being built or refined.
  • This role requires travel across the assigned region based on event cadence and business needs.
  • Excellent communication, organization, and project management skills.
  • Experience in B2B SaaS, cybersecurity, compliance, or a related technology space is preferred.

Benefits

  • Stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
  • Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
  • Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
  • Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
  • Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
  • Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.
Touring Capital logo

Touring Capital

We’re a venture capital firm investing in AI-powered B2B software companies at the early growth stages across the world.Our team has worked together for over a decade, building and leading premier venture firms. We’re not just investors, but partners to entrepreneurs. With us, you’re tapping into decades of global experience spanning market cycles as technology investors and operators, a powerful network, and a deliberate approach to value creation.See more about us @ www.touringcapital.com

Founded in 2023
San Francisco, California, USA
12 employees

Traffic Signals

Monthly Visitors
2.7K

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$330M
Last Raise
$330M

Funding History

  • Sep 2025
    Fund 1 • $330M

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